HOW TO SURVIVE YOUR FIRST YEAR SEMINAR…8 CEU's

Here are the realities of becoming successful in this field. If you don’t make it in your first year you are probably not going to do so. I know that sounds harsh but I am a realist. I can teach you how to start your practice almost immediately from the day you leave school, which is extremely important. Your first year is going to make or break you and you do not have time to waste. This course is designed to get you working as soon as possible and keep you working.

The subjects discussed during this course will help you determine your marketability and your marketing profile. We will discuss the pros and cons of the different types of practices and opportunities that await you. You will learn what it takes to “open your doors”. Everything you need to get your practice going from deciding on a location, private or joining a practice, to setting up and managing your office, supplies, advertising and contracts.

So once you have your doors open then what, you treat patients. We will discuss many of the conditions you are likely to encounter in your practice. We will discuss treatment principles, differentiation, point prescriptions, point location, needling techniques and Chinese herbal formulas to enable to you best serve the needs of your patient.

Course Hourly Breakdown

How To Survive Your First Year

Date: March 22, 2014

Time: 9 - 5:30 (1 hour lunch)

Cost: $160 Alumni, $190 Non-Alumni

CEU’s: 7.5

Location: Emperor’s College of TCM, Santa Monica Ca

Information: Please contact me or Emperor’s College

Introduction – 10 minutes

Finding Your Place In The World – 30 minutes

Licensing Requirements – 20 minutes

Your Marketability and Marketing Strategies – 30 minutes

Starting Your Practice – 60 minutes

Managing Your Paperwork – 30 minutes

How To Survive Your First Year

Larry Anthony Pannell L.Ac., DOM, MSOM

Introduction – 10 minutes

This will be an introduction to my background and how I believe I can help the students. We will discuss my education in the fields of Traditional Chinese Medicine, massage and sports medicine. Also the different types of practices I have had over the years. This will help the student to decide which type of practice they plan on seeking and how to get started. We will discuss the basic premise of the class and what they can expect to learn and touch on the headings of each lecture.

Finding Your Place In The World – 30 minutes

This lecture will include how to find a location, city or area as a possible place to open your practice. It will be an in depth look at evaluating an area including the pluses and minuses of opening a practice in said area. We will also discuss the different opportunities that are open to you as an acupuncturist and the type of practice you would like to have. We will talk about the pros and cons of going solo, joining a practice and other various opportunities.

Additional Licensing Requirements – 20 minutes

Acupuncture has become increasingly more accepted in the medical community and by the public. Due to this many states have changed and/or increased the licensing requirements of those applying to become state licensed acupuncturists or practitioners of Oriental medicine. During this lecture we will discuss many of those changes and what is required by many of the states and by the NCCAOM in order to receive one credentials.

Your Marketability and Marketing Strategies – 30 minutes

During this lecture we will discuss the importance of a professional portfolio. This is to include a resume, letters of recommendation and the use of letters of introduction. We will examine the contents of each of the above and how to use them to best market yourself and your practice. We will discuss the various modalities available to you as an acupuncturist that will set you apart from others in the field, which is key. We will also discuss the various methods of advertising and getting you word out about you and your practice.

Stating Your Practice– 60 minutes

This lecture will help you market yourself and your skills to other practitioners. How to market yourself to the specific practice you wish to join. We will set up benchmarks for the initial contact and the importance of following up in a professional manner. We will also discuss the initial interview process and what to expect during that interview.  We will discuss negotiations and contracts in order to secure your practice.

Once you have your practice what’s next? We will discuss what you will need at your office from the outside to the treatment rooms. What is needed in your waiting area, reception area, and appointment desk, to your treatment room.

Managing Your Paperwork – 30 minutes

In this lecture we will discuss how to bill patients to the office you have joined. What is their responsibility and what is your responsibility. We will discuss how to keep track of your patients, bill insurance and insurance codes. Also to be discussed is documentation required by many of the states in order to practice.

Treatment Principles – 4.5 hours total, please see breakdown

During this portion of the seminar we will discuss treatment principles, differentiation, point prescriptions, point location, needling techniques and Chinese herbal formulas to enable to you best serve the needs of your patient. We will discuss the conditions that you are most likely to encounter and how to treat those conditions.

Pain and Stress Management and Treatment Protocols – 3 hours 45 minutes

It has been my experience 80% of the patients I see entails stress, acute and chronic pain conditions. Stress is the reason for many of today’s aliments including hypertension, insomnia, digestion issues to pain and headaches. During this lecture we will also discuss the various types of pain and injuries you are likely to encounter in your practice that are stress and injury related.

         Stress Management – 45 minutes

During this lecture we will discuss the various conditions that are related to stress and how it manifests in the body. We will discuss point prescriptions, point location, needling techniques and Chinese herbal formulas to enable to you best serve the needs of your patient.

         Headaches – 45 minutes

During this lecture we will discuss the different types of headaches, point prescriptions, point location, needling techniques and Chinese herbal formulas to enable to you best serve the needs of your patient.

         Back Pain – 45 minutes

During this lecture we will discuss hip, low back, mid back and upper back pain. We will discuss point prescriptions, point location, needling techniques and Chinese herbal formulas to enable to you best serve the needs of your patient.

         Rotator Cuff, Elbow and Wrist Pain – 45 minutes

During this lecture we will discuss shoulder, elbow, wrist and hand pain. We will discuss point prescriptions, point location, needling techniques and Chinese herbal formulas to enable to you best serve the needs of your patient.

         Knee, Ankle and Foot – 45 minutes

During this lecture we will discuss knee, ankle and foot pain. We will discuss point prescriptions, point location, needling techniques and Chinese herbal formulas to enable to you best serve the needs of your patient.

Weight Loss and Detox Treatment Protocols – 45 minutes

Studies have shown most adults are over weight. During this lecture we will discuss how your patient can not only loss weight but also how they can keep it off permanently. We will discuss the reasons one becomes and stays over weight according to both Traditional Chinese Medicine and Western Medical theory. We will also discuss the use of acupuncture treatment protocols, Chinese herbal formulas, detoxification methods and nutrition for weight loss and maintaining a healthy lifestyle.