Last week I received my last installment
of paperwork from Antoni. It included my contract, immigration letter, employee
handbook and numerous other documents to read and/or sign. This week after my
physical from the port doctor in San Francisco and I scan and send it back to
Antoni that should be it...all the paperwork is done.
First I want to make a disclaimer, I am
far from the top Acupuncturist at Sea. I still have a lot to learn but I have
picked up a few tricks along the way that I think might be useful and I thought
I’d pass them along. When I started my first blog AcuDoc's Excellent Adventure
I looked on the Internet for anything to get an idea of what it was like to be
an Acupuncturist at Sea. I found nothing available so I started my journey and
posted what I experienced.
With that said today I want to talk
about seminars. During your training with Stephanie you reviewed and were
tested on public speaking and your ability to give a seminar. I'm sure it was
impressed upon you that the seminars you give on ships is your life's blood, it
is where you draw from to get your patients during the cruise.
If you have already worked on cruise
ships as an acupuncturist you know they are part of your weekly routine.
Depending on the length of the cruise typically you give between three and five
seminars a week.
If you are on your first contract you my
be dreading have to give seminars and the possibility of experiencing a
"brain cramp" and forgetting where you are or what you are saying.
First don't worry about it; it happens to all of us whether you are just
getting your sea legs or if you are an old salt. In time seminars will become
just another part of your practice and nothing to fear. In fact many like
myself simply love to give seminars and interacting with those curious about
our profession.
There are a couple things that will help
you get through your seminars as you prepare. One Stephanie told me having
known I had a background teaching at Chinese Medical Universities and massage
schools. Giving seminars to guests on a ship is very different then teaching to
students in a classroom. You are not there "to teach" you are there
to inform and to book patients. Give them just enough to spark their interest
and belief that you can help them. Don't get too technical, remember they are
not students and you are not in a classroom. You will know this is happening if
their faces go blank, their eyes get that glazed look or if they fall asleep.
Another piece of advice I received from
one of my best friends that at one time was a college professor. He told me
there are three things that make you successful when teaching. First be prepared,
second know what you are talking about and third make them laugh. If you are
prepared you will look and feel confident. If you know what you are talking
about those in your class or seminar will respect you. If you make them laugh
you will keep their interest and they will be hanging on ever word waiting to
hear the next punch line. I found the advice from both Stephanie and Bill to be
very true.
So let's talk a little about the
seminars themselves. I typical give five per week including "Introduction
to Acupuncture", "Acute and Chronic Pain Management" and
"Chinese Herbs For Health" which are my top three to which I add
"Permanent Weight Loss Secrets" and "Arthritis Pain
Management".
On longer cruises to mix it up I will
change a name and content a bit to "Stop Back Pain Today", "Pain
and Stress Management" or "Health and Longevity With Chinese
Herbs". I make sure not to offer the same title twice as I want as many
people to show up as possible, even though the seminar itself may be very
similar.
Regardless of what seminar I happen to
be teaching as I mentioned above one of the keys to giving a successful talk is
to be prepared, even when caught by surprise, which happened to me on my first
ship.
It was Day Two on my first ship, the
Carnival Dream, and we were sailing to Cozumel, Mexico. It was my first Sea Day
and the assistant spa manager, Eanna Geraghty, approached me and the following
conversation took place.
Eanna: Larry do you know you have a
seminar in an hour?
Myself: Am I giving one or taking one
(remember your first week is filled with safety seminars)
Eanna: Giving
Myself: What Subject
Eanna: Intro to Acupuncture
Myself: I can do that...
The same conversation happened again a
few days later when I was to give a seminar on herbs. Eanna now travels from
ship to ship training those in the spa. If you ever get a chance to have her
come on board consider yourself lucky. She is a wealth of information and
knowledge.
So the key to my survival that first week
was I was prepared. I had gone over each seminar several times and knew each
slide and what I wanted to convey to the guests. There will also come the time
where the seminars become second nature and your stage fright, if you
experience it will subside. Then the trick is not to become complacent and to keep
you seminars interesting, I rely on humor, but I won't bore you with my punch
lines.
There is more to being prepared for your
seminars then just reviewing and being comfortable with your slide presentations.
This trick I learned from Lisa Forsythe who was the Sales and Revenue Manager
for the Acupuncture Department of Steiner years ago. I met Lisa when I was on
board The Dream when she was making the rounds in the Caribbean. She now has a successful
practice in Florida.
Lisa's advice...have a "seminar
box". The purpose of your seminar box is to hold everything you will need
to conduct your seminar. That way if you are in a hurry, which will happen
because you are busy with patients, all you need to do is grab the box and you
are assured you have everything you need. This has saved me more then once.
The box can be something as simple as a
clear plastic box or something a little nicer like a file box. I opted for a
black file box with silver trim. Remember this will be present during your
seminar and the more professional it looks the more professional you look. I
bought mine at Office Depot or Staples.
My Seminar Box
My Seminar Box is "legal" size
in length contains the following. It contains an adapter, an "s" video cord, extension cord and remote for use with my laptop that runs my PowerPoint or Keynote slide presentation. Also I have a needle tray, alcohol swabs, cotton balls and a box of red Serin needles for the "acupuncture does not hurt" demonstration.
My Clipboard with Schedule on the outside
and Intake Forms inside
A clipboard that I have an appointment sheet on top and it opens to hold intake forms and a couple pencils. When the guest signs up for an appointment I give them an Intake Form with the time written on it. I use mechanical pencils instead of pens in case I have to change an appointment.
I also have about four bottles of the Jou Herbal Formulas, which I display during my seminar. I have a box of Tylenol that I read the side effects off of during my herb seminar. And last I have a laser pointer and dry markers if I am using a dry board during a seminar.
As you can see there are a number of
items none of which you want to reach for during your seminar only to find it
is not there. Again you are being judged on your professionalism. The more
professional you are the better chance you have of booking and rebooking
patients. Which is the entire reason for your seminar.
As far as giving your seminar we all
have different personalities, so let them shine. Be confident, professional,
and assertive but not overly. Know what you are talking about, be interesting
and be prepared.
Probably the most important aspect of
your seminar is to have a strong ending. Being an avid fisherman I can compare
giving my seminar to fishing. The seminar itself is the bait; it gets the
fishes (guests) attention. The better the seminar the more interested the fish
is as I continue to play out the line as the take “the bait”. Then the strong
ending is setting the hook. The only thing left is to reel them in and book the
appointment.
During my ending I remind the guests of
the conditions that acupuncture is used for by having a slide of those
conditions on screen while I am giving my closing. I remind them of my
credentials and that I am extremely confident I can help them, I remind them
that they need to sign up immediately after the seminar because I ALWAYS get
booked..."There are 2,000 of you and there is only 1 of me."
And finally having said two or three
times during the seminar "this can change your life" I end with "Who
wants to be pain free...Who wants to be stress free, have more energy and feel
better...WHO WANTS TO CHANGE THEIR LIFE...RIGHT NOW...TODAY!"
By following these simple rules you will find
that your seminar actually can be fun and the best source of patients. You will
also find hints in the newsletter and on the Steiner website. Another tip is to
contact your fellow Acupuncturists at Sea to ask for their tricks....Enjoy Them and
Prosper…